Consider your own smartphone habits and you will realize quickly how your routine of surfing the web, sharing, and even making purchases has changed. As a business owner it is important to adapt to these changes that your clients are most likely making too.
8% of all digital traffic comes from smartphones and tablets
Most mobile phones in America will be smartphones by the end of 2012
Every year more and more users are making purchases on their phones
Mobile commerce is growing at a rapid rate
Smartphone users cover a wide demographic with the largest being 25-34 years old
"Couch Commerce" is rising: 54% of mobile consumers perform mobile searches and shopping activities on their mobile device at home
Smartphone users have a higher than average income
Your normal site is NOT thumb-friendly - time to update!
The easiest way to get started...build a mobile web app!
Benefits of Being Mobile-Accessible:
Businesses can display basic services and contact information in a clearer way so viewers can load the website very quickly and 'click-to-call' you.
News and publication websites can display articles in an easy-to-read mobile format so that people on-the-go can easily enjoy content.
Product companies can give their customers online knowledge bases and searchable documentation that can be accessed from a mobile device in the field.
There are many companies out there that can easily build you a mobile app. I would strongly suggest making sure your site is smartphone friendly!