What is a call to action? A “CTA” is telling a visitor to your site or readers of your blog EXACTLY WHAT YOU WANT THEM TO DO. For example, “Sign Up For My Seminar Today!” is a great CTA for your home page IF what you want to focus on is seminar sales.
Consider your own smartphone habits and you will realize quickly how your routine of surfing the web, sharing, and even making purchases has changed. As a business owner it is important to adapt to these changes that your clients are most likely making too.