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November 12, 2012

Brands can successfully engage with women today by taking into account women’s unique needs, expectations and experiences.

The current trend has been turning the way brands traditionally market to women upside down. Old stereotypes no longer apply and campaigns need to...

October 5, 2012

What is a call to action?  A “CTA” is telling a visitor to your site or readers of your blog EXACTLY WHAT YOU WANT THEM TO DO.  For example, “Sign Up For My Seminar Today!” is a great CTA for your home page IF what you want to focus on is seminar sales.

1. Put thou...

August 23, 2012

Consider your own smartphone habits and you will realize quickly how your routine of surfing the web, sharing, and even making purchases has changed. As a business owner it is important to adapt to these changes that your clients are most likely making too.

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July 25, 2012

As we all know Facebook recently underwent a change and created the new 'timeline' layout.  I am not a fan but it is growing on me. As I navigated my way through this new layout framework it was pointed out to me that I'd made an FB faux-pas: my website was my cover ph...

June 21, 2012

When building a business or brand - marketing is key!  In our professional day-to-day, we are seeing some growing trends and interesting findings.

The days of the desktop computer are almost long gone.  Mobile devices are taking over. People are spending more time on th...